The Role

Leinster Appointments is currently recruiting for a permanent, full time Marketing Manager role in Co. Meath / Co. Cavan. 

Hybrid opportunity after training is completed

Salary up to €60,000 

Main Duties

• Lead the planning and execution of multi-channel marketing campaigns that align with business growth targets.
• Develop and maintain consistent brand messaging across all touchpoints, ensuring alignment with brand values and identity.
• Manage and coordinate all in-store marketing efforts including promotional materials, signage, and POS activations.
• Oversee the creation of compelling digital content across web, email, social media, and other digital platforms.
• Monitor campaign performance using data and analytics tools, making real-time adjustments to optimize results.
• Ensure seamless cross-functional collaboration with internal departments such as sales, retail, and operations.
• Manage and update website content using the CMS, including landing pages, promotional banners, and product information.
• Research and apply industry trends and competitor activity to maintain relevance and innovation in campaigns.
• Develop and manage the content calendar to maintain consistent and strategic communication.
• Organize and execute marketing-led events including brand activations, trade shows, and community partnerships.
• Report on marketing performance metrics and deliver insights to leadership to support strategic decisions.
• Coordinate with external contractors and agencies to deliver marketing projects on time and within budget.

• Build and implement strategies for email marketing, lead nurturing, and customer lifecycle engagement.
• Apply SEO best practices to enhance online visibility and organic traffic across all digital properties.
• Use data insights to continually improve user experience and increase website conversion rates.
• Work collaboratively to gather content from across the business for marketing use.
• Maintain marketing budgets within company guidelines and monitor spend against campaign outcomes.
• Attend internal meetings, capture action items, and follow up to ensure timely task completion.
• Protect and uphold brand integrity in all external communications and visual materials.
• Develop and deliver targeted content strategies that drive engagement and increase brand visibility.
• Manage company-owned digital channels, ensuring regular updates and alignment with current campaigns.
• Analyse user engagement and campaign effectiveness through digital analytics platforms.
• Stay informed about digital tools and platforms that can improve marketing performance and efficiency.
• Support the sales and customer engagement functions through aligned marketing initiatives.

The Person

Main requirements:

• Proven experience in developing and executing multi-channel marketing campaigns across digital and traditional platforms.
• Strong understanding of brand management, content strategy, and customer engagement techniques.
• Proficiency in using marketing tools and platforms such as CMS, email marketing software, and analytics tools (e.g. Google Analytics, Meta Business Suite).
• Excellent communication, organisational, and project management skills with the ability to manage multiple stakeholders.
• A results-driven mindset with the ability to analyse data, draw insights, and optimise campaigns for performance.