The Role
Leinster Appointments is currently recruiting for a permanent, full time Senior Marketing Specialist in Co. Meath. Hybrid after settling in.
Salary up to €50,000
Main duties:
Main Duties
- Support the development and delivery of the UK & Ireland marketing plan.
- Plan, execute and optimise integrated marketing campaigns across digital and offline channels to drive lead generation and customer engagement.
- Create high-quality marketing content including case studies, customer stories, presentations, brochures and sales collateral.
- Manage website content, LinkedIn, email marketing, CRM campaigns and digital marketing activities.
- Coordinate SEO, PPC, paid social and website initiatives with internal teams and external partners.
- Support PR, thought leadership, events, award submissions and brand awareness activities.
- Monitor campaign performance, analyse results and recommend improvements to maximise ROI.
- Build strong relationships with Sales and internal stakeholders to support commercial growth.
- Manage multiple projects, external suppliers and agencies while ensuring deadlines and quality standards are met.
- Ensure all marketing activity aligns with company brand guidelines and contributes to continuous improvement.
Main Requirements
The Person
- Minimum of 5 years' experience in a B2B marketing role.
- Proven experience delivering integrated marketing campaigns and creating engaging content.
- Experience using CRM and marketing automation platforms, ideally HubSpot.
- Strong copywriting, communication and storytelling skills.
- Experience supporting commercial teams and business growth.
- Excellent project management and organisational skills with the ability to manage multiple priorities.
- Commercially minded, proactive and results-driven with strong analytical skills.
- Confident working collaboratively across departments and with external agencies.
- Experience within industrial, engineering, technical or related sectors is advantageous.
- Exposure to UK & Ireland markets is desirable but not essential.
