Job Reference 16311
Job type Permanent
Location Dublin 12
Salary € 40,000-60,000, 60,000-80,000

The Role

Leinster Appointments is currently recruiting for a Segment Marketing Manager in Dublin 12.

This is a permanent, full time role with hybrid working options. 

Salary up to €65,000 depending on experience, plus benefits. 


  • Using deep insight and understanding of the segment you will help design new propositions to meet the needs of customers and support the achievement of core KPIs.
  • You will recommend and drive implementation of all marketing activity, including proposition design, business casing, go to market planning, channel/communication briefings and post launch evaluation.
  • Work with digital agencies to size potential campaigns and estimate benefits to achieve a go/no go decision on campaigns to support and optimum contact strategy.
  • Development of the company brand through marketing thought leadership, working with leads and agencies to deliver on our ambitions to deliver a sustainable brand.
  • Develop social media strategy to deliver awareness to potential and existing customers.
  • Present to key stakeholders and demonstrating strong customer and commercial insight and ability to inform and influence stakeholders to achieve segment objectives.
  • Work with data and insight manager to generate insight the identifies key trends, issues and opportunities to improve the customer experience.
  • Working with events lead, manage a roadmap of events throughout year to deliver brand awareness at key events.
  • Develop customer journey plan to deliver in life customer communications throughout the customer lifecycle.
  • Delivery of cost benefit analysis across segment budget to ensure return on investment.

The Person

  • Minimum 3 years’ experience in a similar role.
  • Education to a degree level or highly relevant compensating work experience
  • Proven ability in developing channel strategy based on commercial requirements
  • Strong reporting and analytical skills
  • Evidence of working with internal and external stakeholders

Apply Now

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