The Role
Leinster Appointments is currently recruiting for a Digital Marketing Executive role in Citywest.
This is a permanent, full time role.
Hybrid options available after training (approx. 3 months, depending on candidate)
€36,000 plus benefits
Main duties:
• Support the development of social media and digital content strategy to build brand awareness
• Plan, create and manage a pipeline of digital assets – photography, video, graphics and copy to communicate and support our key campaigns
• Create mobile content to reach new audiences
• Create consistent and compelling visual content for TikTok, Instagram, Facebook, and LinkedIn
• Work with the online team, buying team, and work colleagues to create a promotional strategy of daily posts, swipe ups, product and avice led content
• Establish metrics and measure the effectiveness of digital campaigns
• Provide reporting to the Brand Manager & Trade Director as required
• Keep up to date with the latest developments in digital communication to continuously improve and build our digital channels
• Build relationships with key stakeholders to support the delivery of their digital goals
• Liaise with each store and our dispensary team in relation to social media support for marketing events, promotions, and weekly health advice content
• Listen and respond to customers’ needs and queries on products and/or shopping with us
• Convert followers into paying customers and brand advocates, grow the brands’ social audience
The Person
Main requirements:
• Relevant qualification in marketing or a similar field
• 2+ years experience in a similar role, ideally in retail/FMCG
• Creative graphic experience required
• Digital, Blogging, and eCommerce experience required
• MS Office skills are necessary with strong Excel and PowerPoint skills
• Experience in delivering social media strategies
• Experience with influencer marketing an advantage
• Experience in CRM and email marketing an advantage
• Experience in using Word press an advantage
• A full driving license and a willingness to travel
