The Role
Marketing Manager (Insight/Category Analyst)
Location: Drogheda
Salary: €50,000 - €55,000
To be responsible for the Marketing function and developing category plans and strategies.
Responsibilities
- To create category plans in line.
- To ensure the customer is central to all category changes.
- To analyse and interrupt market and customer data in an insightful and digestible manner.
- To monitor and analyse category performance and identify trends to drive growth.
- To continually react to changes in market and category performance.
- To react to changing category trends.
- To drive actionable change from customer research.
- To identify and drive to new product opportunities in line with wider food trends.
- To provide strong recommendations across all aspects of category cycle including: ranging, promotional strategy, POS, On pack messages, merchandising, NPD and all store formats including on-line.
- To assist in bespoke category analysis as required.
- Prepare presentations for customers as required.
The Person
- 3-5 years’ experience
- Strong organisational and planning skills
- Excellent communication and presentation skills
- Attention to detail
- Ability to be logical and methodical in your approach
- A full driving license - Must be available for store visits and Customer Meetings.